Yujia Hu's Blog

The brand I selected is Nike, which is a well-known athletic apparel company in sports businesses. Some people believe that Nike offers satisfied customer service and products of high quality. Some people believe that Nike products are so expensive and of poor quality. I have a strong interest in Nike because it is my favorite sports brand. Therefore, I would like to have a thorough understanding of this brand.  The value proposition of Nike is to offer products, which can motivate people to be an athlete. Meanwhile, products of Nike highlight the high quality, innovation, and brand status. Nike pays more attention to customization, which allows customers to customize products by online use. In addition, Nike aims to be accessible in difficult areas globally.  This is an example of a negative comment on Nike from Twitter. The customer complained that he could not search for a tank top on Nike’s website. Meanwhile, the customer believed that Nike did not show a fair attitude t...

L'Oréal   is one of my favorite cosmetics companies. I found an interesting article in ADWEEK, which depicts that  L'Oréal   is interacting with esports and gaming for promoting brand engagement and community culture. The marketing strategy used by L'Oréal is very novel, which arouses my strong interest. The article mainly depicts that  L'Oréal   utilizes a burgeoning gaming strategy to increase its online inclusivity. It tries to build platform partnerships in esports for establishing brand value and resonance worldwide.   L'Oréal   believes that communities can gather fans of games, which is beneficial to show products directly through these streaming communities. Meanwhile,  L'Oréal  states that they use creativity to make beauty in the gaming space. L'Oréal also found the great potential of gaming communities for their brands. The  value proposition of L'Oréal aims to make their products satisfy every kind of culture and beauty...