Blog: Social Listening-Nike
The brand I selected is Nike, which is a well-known athletic apparel company in sports businesses. Some people believe that Nike offers satisfied customer service and products of high quality. Some people believe that Nike products are so expensive and of poor quality. I have a strong interest in Nike because it is my favorite sports brand. Therefore, I would like to have a thorough understanding of this brand. The value proposition of Nike is to offer products, which can motivate people to be an athlete. Meanwhile, products of Nike highlight the high quality, innovation, and brand status. Nike pays more attention to customization, which allows customers to customize products by online use. In addition, Nike aims to be accessible in difficult areas globally. This is an example of a negative comment on Nike from Twitter. The customer complained that he could not search for a tank top on Nike’s website. Meanwhile, the customer believed that Nike did not show a fair attitude to every c