發表文章

Blog: Social Listening-Nike

圖片
The brand I selected is Nike, which is a well-known athletic apparel company in sports businesses. Some people believe that Nike offers satisfied customer service and products of high quality. Some people believe that Nike products are so expensive and of poor quality. I have a strong interest in Nike because it is my favorite sports brand. Therefore, I would like to have a thorough understanding of this brand.  The value proposition of Nike is to offer products, which can motivate people to be an athlete. Meanwhile, products of Nike highlight the high quality, innovation, and brand status. Nike pays more attention to customization, which allows customers to customize products by online use. In addition, Nike aims to be accessible in difficult areas globally.  This is an example of a negative comment on Nike from Twitter. The customer complained that he could not search for a tank top on Nike’s website. Meanwhile, the customer believed that Nike did not show a fair attitude t...
張貼留言
閱讀完整內容

Marketing in the News: How L'Oréal Is Tapping Into Esports and Gaming Culture

圖片
L'Oréal   is one of my favorite cosmetics companies. I found an interesting article in ADWEEK, which depicts that  L'Oréal   is interacting with esports and gaming for promoting brand engagement and community culture. The marketing strategy used by L'Oréal is very novel, which arouses my strong interest. The article mainly depicts that  L'Oréal   utilizes a burgeoning gaming strategy to increase its online inclusivity. It tries to build platform partnerships in esports for establishing brand value and resonance worldwide.   L'Oréal   believes that communities can gather fans of games, which is beneficial to show products directly through these streaming communities. Meanwhile,  L'Oréal  states that they use creativity to make beauty in the gaming space. L'Oréal also found the great potential of gaming communities for their brands. The  value proposition of L'Oréal aims to make their products satisfy every kind of culture and beauty...
張貼留言
閱讀完整內容

My First Blog- About Me

圖片
 😊 Hello Everyone:  My name is Yujia Hu. I am from Hangzhou, China. I am a sophomore at Oregon State University. Currently, I would like to have some summer classes at Linn Benton Community College. During my spare time, I  am interested in doing fitness. Particularly,  jogging can make me feel energetic and happy.  In addition, I like to listen to music such as hip-hop and R&B. I also like to watch movies and read novels for gaining more different ideas.  My major is business administration. Therefore, the course called Principles of Marketing is very helpful for improving my professional knowledge and is also valuable for my future career development. Meanwhile, I can gain a meaningful experience through this course.  The most interesting part of learning about marketing is marketing strategies.  For example,  I would like to know how to make our products competitive. Meanwhile, I would like to know how to set a reasonable price and de...
張貼留言
閱讀完整內容